This week our discussion focuses on the art of difference. What makes you different? In the marketing world, we call this competitive advantage or a unique selling proposition. In simple terms, what do you do that is different than what others do? What do you better than others? What makes you special? Unique? What sets you apart from the pack? Why should someone work with you as opposed to your competitor?
My question to you then is simple. How will you use this difference to make a difference?
My best to your success!
Dr. Cheryl Lentz
International Best Selling Author and Success Expert
Join the 12th version of the 14 x award winning series: The RT: Write with General Fogleman (USAF ret.).