Publishing at the Speed of Business

Understanding Research at the Speed of Business 

            As the speed of business seems to continue to compress, understanding the depth of research protocols seems to be even more important.  Questions remain regarding how to correctly interpret research statistics that are quoted and referenced within daily media and conversation within academic and beyond its boundaries.  The importance of accuracy is the focus of this writing.

            Accuracy of research information is important to the generalizability of the results.  Internal and external validity were important topics appearing in discussion this week as part of advanced certification training.  When one looks to what can be said about the results of conducted research, selection of research design becomes critical as well as learning how to overcome these challenges.

One of the themes of this week’s discussion was how do we know when we have researched enough.  Plano Clark and Creswell (2011) offered a wonderful evaluative rubric that suggested a way to evaluate whether or not one’s literature review would be ‘enough’. (see Figure 4.9, p. 133).   In addition to these six points within their rubric, this author tends to follow the “flexibility and utility of hermeneutics for gathering and interpreting information from a range of sources” (von Zweck, Paterson, & Pentland, 2008, para. 1) as well.

            Consequently, there is intrinsic value to the continued pursuit academic research to continue to advance one’s field of discipline.  New information and opportunities present themselves and quite frankly ‘inquiring minds want to know’.  Learning to see the rich values of asking questions and then following up their pursuit of answers will offer rich dialogues within the minds of students to demonstrate the importance of both continued research and the accuracy of these results.  Students need to learn how to correctly understand and interpret what they are being told about research as part of their daily living.


Plano Clark, V., & Creswell, J. (2010).  Understanding research: A consumer’s guide.  New York, NY: Pearson.

von Zweck, C., Paterson, M., & Pentland, M. (2008, March). The use of hermeneutics in a mixed method’s design. The Qualitative Report, 13(1), 116-134. Retrieved from

Enjoy your week and happy thinking!


Dr. Cheryl Lentz
Chief Refractive Thinker®
The Refractive Thinker® Press, where discriminating scholars publish.  
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August 16th, 2011 by admin

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