Posts Tagged ‘sender and receive model’

How do you craft the clarity of your message?

Clarity and Precision in Writing

Good afternoon colleagues:

The purpose of our time together for this blog post is to examine the perception of clarity of the message in your book, article, student assignment, email, or professional writing.  As writers, we must ensure that our message aligns with the needs of our target audience.  In other words, what do we want our writing to accomplish? AND how do we know when we have indeed met these goals?

When we conduct a meeting, for example, we would have an agenda to ensure that we follow our goals and intentions of what we hope to accomplish for the meeting.  Writing follows this same path.

Goals and Intentions

Let me invite you to consider that when writing ANY piece of text, whether an email or the Great American Novel, there needs to be a measurable outcome for what your writing intends to do. In other words, what do you want your audience to do upon reading your writing?  Are you intending to simply offer information?  Do you plan to teach a skill? What is your purpose AND how can you measure whether you have accomplished this purpose of your goals and intentions?

A best practice for writing is to ensure you have researched the needs of your audience.  What writing techniques are preferred by this audience? What are the expectations of your audience? What is the best way to reach them? Remember, one will communicate with a teacher much differently than perhaps an engineer or an accountant.

Be Careful of Industry Specific Jargon

Be sure to also be careful about industry specific jargon or acronyms to ensure that you and your reader are on the same page.  I recall a specific seminar I gave where the audience and I  weren’t exactly on the same page what was meant regarding industry specific acronyms.  Some industries tend to float on a sea of alphabet soup: CEO, CFO, CIO, CMO, HMO, EI EI O?  *Grins*

To avoid embarrassment of yourself as the writer or your audience who many not be able to  follow you, simply be sure that you are meeting the needs of your audience.  Our goal is not to tell them or sell them, but to meet and serve the needs of our readers. Therefore, I always ensure that whether in a face-to-face meeting or in a written format, I simply review what an acronym or specific industry term may mean-JUST IN CASE. *Smiles*  When we paint with a very wide and inclusive brush, we make sure that everyone in our audience can follow us, whether a new person to the industry, a curious onlooker, or a seasoned veteran.  Remember, there are two sides to the communication equation, where the goal is to ensure that the needs of BOTH sides of the equation are met.  Does the receiver understand the message as intended by the sender?  How do we know?

Sender  sends message with specific intention = Message decoded by receiver with the intended message

Please be sure to share your experiences and best practices regarding connecting your writing to your audience.   We look forward to hearing your stories.

My best,

Dr. Cheryl Lentz
The Academic EntrepreneurTM

The Lentz Leadership Institute Editing Services

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May 9th, 2014 by admin